Pietro is the Founder of Machiavelli Music, a leading Italian production music company.

He has over 35 years of experience, promoting the value of production music in media. He works with SIAE and SCF to close the value gap between production and commercial music for authors and rights holders. He lectures on music rights and licensing at universities and international institutions, and serves as a mentor in startup programs.

President of AMP, Board Member of FEM, and co-founder of IPMG, he is deeply involved in industry advocacy. A tech enthusiast, he follows technological evolution to develop innovative tools and address AI-related challenges.